12 Apr The 10 keys to keep your customers loyal and have more
Taking into account that the competition is getting bigger and more aggressive, you should take care of aspects that even if they seem minimal, really make a difference in the minds of your consumers. To achieve customer loyalty there are 10 basic marketing tactics that are really effective and easy to implement to generate a greater preference for your business to anyone who approaches.
Many times you can strive to make your product high quality and work perfectly, however.
# 1 Create effective communication
Normally when it comes to dealing face to face with a client, we focus on describing perfectly what we are offering, its outstanding features and the benefits it can offer. However, the first thing we must achieve is to create effective communication. Ask their needs to think about how to help them in the best way, answer their questions, orient them properly and even give them some extra advice.
# 2 Meet each customer
Every person likes to be identified, so the best thing you can do to make your clients feel comfortable is to really know them. Identify them by their name, establish a friendly conversation outside the purchase theme and know details such as their birthday, tastes, preferences.
It manages to be as close as possible within professional limits, so you can generate that they perceive a very good treatment and decide to return.
# 3 Improve opportunities
One of the tactics that can make your business better and achieve customer loyalty is to improve opportunities. Accept complaints and recommendations, to have a greater vision of what you need to implement to stand out and be the first option in your consumers. Use satisfaction surveys in your establishment, where you ask for qualifications about your product and customer service, as well as suggestions.
# 4 Earn your trust
Trust is essential to establish a long-term relationship, so if you want this to happen with your clients, be honest and comply with what you promise. If consumers like something nowadays, it is that companies have good intentions and show that the benefit is mutual. It is important that you are flexible when giving in to their conditions, although the client is always right, you can accept it and at the same time guide it so that both win.
# 5 Stay in touch
To keep a customer loyal, it is essential to stay in permanent contact and remind them that you exist to help them when they need to cover a certain need. Today we are saturated with a wide variety of products and services that sometimes make us choose any option, however when a brand is still present, we resort to more likely to it. Constantly report your news or offers to all your customers through tools such as emails or direct messages.
# 6 Offers benefits
One way to thank your best customers is by offering them benefits. You can give them a discount or promotion in appreciation of their purchase so that next time they come with a greater willingness to acquire more or even recommend and get new customers.
# 7 Make sure you add value
Another important aspect that can help you both to retain customers and stand out from the competition is to have an added value. Something that really only you offer and that your consumers appreciate. Within a business you can have an added value either in customer service or in the product and that this offers greater satisfaction. For example, that your product has a special formula, you offer free maintenance or some guide of care.
# 8 Create experiences
To create a greater impression you can create a shopping experience around the customers. This starts from the moment you enter your store or online store and can perfectly visualize your products and continues with aspects such as tracking, support. For a physical place a positive shopping experience can be achieved in the environment, taking into account the order, music, colors, and so on.
# 9 Continues to be useful
Another tactic to retain a customer and make them come back is to continue being useful to them. You can choose to offer some kind of after-sales service that helps to extend the life of the product you purchased or simply to improve it and thus obtain higher income. For example, if you have a shoe store, you can offer the cleaning service.
# 10 Offers security
The security that a customer may have when purchasing a product within your business is undoubtedly a determining factor for them to become loyal. From the security in payment methods to the guarantee provisions, they must be highly efficient so that the client feels that they can approach without any problem.
Loyalty customers is a very good strategy to get a business to acquire some stability and even increase their income, so that everyone perceives you as a brand that your customers are interested in applying one of the above points.