04 Jan Guide to meet your consumer and increase sales
Knowing the consumer is the most important task for a business to prosper and be successful. However, in practice, this approach is often left aside, thus limiting the opportunities for increasing sales or the flow of money. If this is your case, the following guide can help you regain importance in the consumer, but the first thing you should do is to have an openness to observation, since this will be the most useful tool during all the research of your market.
The main thing you will find is the way in which you can get to know and recognize the profile of your consumers, which are the most important for your business to continue operating, but above all to satisfy your needs in the best way and have the possibility of implement really effective strategies to increase your sales.
# 1 Segment
Marketing experts mention that it is important to keep in mind that the consumer is a person and that they have more and more power of choice over the option that seems best to them. With this in mind, we can develop the first step that is segmentation. Where you should group by common characteristics (age, gender, socio-economic level, place where it is located, etc.), to all those people who have come to your business and consume the products or services you offer. Ideally, at the end you have a maximum of 3 different profiles that will guide all efforts.
# 2 Knowing them really
To obtain more precise information, such as how common they are, how much they consume and even for what reason, you must apply a tool that allows you to know the true and specific information about your consumers. Whether you apply small satisfaction surveys or other specifically guided to the product; You can discover aspects such as your customer service is good or that prices and availability are better than the competition, etc. At the end you will know the most relevant information of all: “What is it that motivates these people to approach your business”.
# 3 Observe
As we mentioned at the beginning, the observation will be the only tool that will help you to give continuity to the knowledge of your consumers. Then you can get additional information such as how often you visit your place or business, how much they buy and even if it is for them or not, if something of the environment influenced your purchase decision, etc. Remember to constantly analyze these data and register them to also help you in your strategies.
But now … How to increase sales with this information?
Once you already know your consumer, you can create strategies to increase sales that have to do with advertising, marketing and business in general. Well, with detailed information on how much, when, for what and who they consume, you can now focus your actions on:
- More assertive communication through adequate channels
- Offers oriented to the temporality of consumption
- Implementation of after-sales services
- Acquisition of customers oriented to the purchase
- Improvement of the business model (processes, customer service, follow-up)
For example, you may want to launch an advertising campaign on social networks to attract more sales from your regular customers and at the same time new customers. Here the information about your profile will help you create this campaign with the speech appropriate to your age, gender and tastes, thus achieving greater reach and possible conversions. That is, that your message reaches the right people, making them consume or acquire some of your products or services.
Now that you will regain the importance of your consumers and what they need from you, you have the best weapon to make your business grow and achieve greater success.